Projects at The Shelf

Being an Art Director here meant a lot more than what the title suggests. Here are some examples of the
work I did in the last year:

Event Design

Mood Boards

For most kinds of ideation I prefer to start with a mind map and source ideas from there. These events are for branded experiences.

2055 Piedmont Rd

The Shelf Event Space

This project started over a year ago with cinderblock walls and a room full of antique furniture. I spent the last year curating and designing this space to be color blocked vignettes that are photo-worthy and fun to be in. We had dry wall put in, and bookshelves created, and did a lot of rearranging. This space is still changing and is not yet open but it has come a long way from the start!

Company Swag

Designing company swag items for our clients was a project that I took on. I worked in the Adobe Suite, and tested prototypes while creating relationships with vendors. I also did some work for our clients packaging and sending swag boxes for influencers.